# smsspaarkaart.nl

## What this is

smsspaarkaart.nl is a digital loyalty (web) app for independent merchants in the Netherlands.
Their customers collect points linked to their phone number instead of carrying physical stamp cards.
The merchant re-engages customers via manual or auto-sent SMS text messages related to the loyalty programme.
No app, no customer account, no card needed.

## The problem it solves

Loyalty programmes are proven to increase repeat purchases and revenue. Small businesses commonly use physical stamp cards. 
Physical cards come with two major issues that smsspaarkaart.nl solves.  

1. The first challenge is that physical cards are routinely lost, forgotten at home, or worn out, and it loses its power as a purchase motivator. 
   This service eliminates that friction entirely by tying the loyalty card to the mobile phone number the customer already carries everywhere.
2. The second challenge is that the small business owner isn't able to re-engage customers with physical cards once they leave the shop.
   This service solves that by allowing merchants to send manual SMS text campaigns or auto scheduled SMS text reminders after a certain amount
   since the customer's last visit.

## Who is this for?

smsspaarkaat.nl works well for any repeat-purchase business where customers return regularly.
Examples:

- Food & drink: bubble tea shops, coffee shops, cafés, bakeries, fast food restaurants, ice cream shops, candy shops
- Personal care: hair & beauty salons, nail salons, pet groomers, spas
- Leisure & sports: cinemas, bowling centres, go-kart tracks, paintball centres, padel courts, indoor sports halls
- Services: car washes, quick-serve restaurants, laundromats

The common thread: customers visit often enough that a loyalty reward meaningfully influences their behaviour.

## How it works

### Joining

Customers are enrolled at their first purchase with the shop.
Either the merchant types their phone number in the dashboard (customer gets an SMS link to agree to the terms), or
the customer scan an in-shop QR code and submits their number. In both cases the customer is asked to agree to the terms 
via an SMS link. Consent is stored for GDPR.  

After accepting the terms, the customer receives a SMS with a link to their digital card. The digital card shows a QR code
the merchant can easily scan on repeat visits to adjust points balance and shows the current number of points.

### Day to day

Points and rewards are managed in the dashboard; balance changes can trigger SMS to the customer.
Many shops use one point per visit until a threshold unlocks an in-store reward.
Customers can opt out via SMS links, the card page, or the merchant.

### Manual and automated SMS campaigns

**Manual campaigns** let the merchant message chosen customers whenever it fits (promotions, slower days, announcements).

**Automated campaigns** send SMS when someone matches rules the merchant configures: for example they have reached a
set share of their loyalty goal (from "almost there" to fully earned) and have **not** visited for a chosen number of days.
That targets two gaps at once: people close to a reward who went quiet, and people who drift after making progress.

Together, manual sends cover timely, human judgement; automation catches segments that are easy to forget.
Both aim to bring people back instead of losing them after one missed visit.

### Analytics

Merchants can track several statistics in the shop dashboard. E.g.:

* the number of new customers in the last 30 days
* the number of repeat purchase customers
* the total number of outstanding points
* full SMS history with customers

## Pricing

- **Free trial**: 14 days, no payment details required. 100 free SMS included.
- **Monthly subscription**: €39.95 per month (excl. VAT), which includes 100 SMS messages per month.
- **Overage**: additional SMS beyond the 100 included are charged at €0.20 each.
- No setup fees. Cancel any time.

### Example return on investment

A shop with 1,000 monthly customers where 30% (300 people) join the loyalty programme, and enrolled customers
make 20% more purchases at an average of €20 each:

- **Extra revenue**: 300 customers × 20% uplift × €20 = **€1,200 per month**
- **Cost**: €39.95 subscription + 600 SMS (100 included, 500 × €0.20 = €100) = **€139.95 per month**
- **Net result**: €1,200 additional revenue on a €139.95 investment