# smsspaarkaart.nl

## What this is

smsspaarkaart.nl is a digital loyalty programme for independent merchants. Customers collect points linked to their phone number instead of carrying a physical stamp card. The merchant types or scans a number in their dashboard; the customer receives an SMS update. No app, no customer account, no card needed.

## The problem it solves

Loyalty programmes are proven to increase repeat purchases and revenue. The challenge is that physical stamp cards - the most common implementation for small businesses - are routinely lost, forgotten at home, or worn out. When a customer arrives without their card, the loyalty reward loses its power as a purchase motivator. This service eliminates that friction entirely by tying the loyalty card to the mobile phone number the customer already carries everywhere.

## Who is this for?

Any repeat-purchase business where customers return regularly. Examples:

- Food & drink: bubble tea shops, coffee shops, cafés, bakeries, fast food restaurants, ice cream shops, candy shops
- Personal care: hair & beauty salons, nail salons, pet groomers, spas
- Leisure & sports: cinemas, bowling centres, go-kart tracks, paintball centres, padel courts, indoor sports halls
- Services: car washes, quick-serve restaurants, laundromats

The common thread: customers visit often enough that a loyalty reward meaningfully influences their behaviour.

## How it works

### Onboarding: two paths to the same outcome

Both paths end with the customer enrolled in the shop's loyalty programme, with terms consent stored for GDPR, and the customer receiving an SMS that links to their **digital loyalty card**. The card page includes an unsubscribe option.

**Path A: merchant enters the phone number (counter / verbal)**

1. The customer tells the merchant their phone number.
2. The merchant enters that number in the merchant dashboard.
3. The system sends the customer an SMS containing a link to the terms and consent page.
4. The customer opens the link and taps **Agree** (or equivalent) to accept the terms and complete opt-in.

**Path B: customer scans the in-shop QR code (self-serve join form)**

1. The shop displays a printed QR code in store. Scanning it opens a **join** page that shows the terms.
2. The customer enters their own phone number on that form and submits it.
3. The merchant sees the pending signup in the dashboard and clicks **Accept** (or equivalent) to confirm.

**After onboarding (both paths)**

- Consent to the terms is recorded for GDPR compliance.
- The customer receives an SMS with a link to their **digital card** (the same page may be used to unsubscribe).
- The digital card shows a **customer QR code**. The merchant can scan it (on the first visit after join or on later visits) to open that customer's account in the dashboard and assign one or more points, instead of typing the number again.

### During the programme

- Points are added or removed in the merchant dashboard (for example when the customer claims a reward). The customer is notified of balance changes by SMS.
- A common pattern is one point per qualifying visit until a threshold (for example 10 points) unlocks a reward redeemable in store.

Opt-out is available via links in SMS, on the digital card flow, or through the merchant dashboard.

## Pricing

- **Free trial**: 14 days, no payment details required.
- **Monthly subscription**: €39.95 per month (excl. VAT), which includes 100 SMS messages.
- **Overage**: additional SMS beyond the 100 included are charged at €0.20 each.
- No setup fees. Cancel any time.

### Example return on investment

A shop with 1,000 monthly customers where 30% (300 people) join the loyalty programme, and enrolled customers make 20% more purchases at an average of €20 each:

- **Extra revenue**: 300 customers × 20% uplift × €20 = **€1,200 per month**
- **Cost**: €39.95 subscription + 600 SMS (100 included, 500 × €0.20 = €100) = **€139.95 per month**
- **Net result**: €1,200 additional revenue on a €139.95 investment